Measuring your brand’s impact on social media

Measuring your Brand’s Impact on Social Media

Social media monitoring and analytics systems allow businesses to make sure they are hitting all the targets in their social media strategy. These tools can also help you track the conversations people are having about your brand. The insights gained from measuring your social media strategy can show you how to improve your offering and… Read more »

Is your business ready for social commerce?

Is your Business Ready for Social Commerce?

Social media is helping brands sell their products through social commerce, which is also known as S-commerce. These features are, however, still being developed and perfected by social networks. Will your business be ready when social commerce takes off? What is social commerce? The financial education website Investopedia defines social commerce as a type of… Read more »

Reach out with Instagram and Snapchat Stories

Instagram and Snapchat Stories enable brands to reach out to consumers in fun and innovative ways. The stories are created using collections of photos, videos and images that display in a slideshow for 24 hours. This is an innovative way to grab your customers’ attention, offering a unique and candid take on social media marketing…. Read more »

Customer Support on Social Media is a Must

Should you be offering customer support as a service on social media? Yes – if you want a faster way of communicating with your customers, to stand out from competitors and discover insights to help you optimise your offering. Social media networks are making it easier for businesses to set up customer support on their… Read more »

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What Employee Advocacy can do for your Business

Both large international brands and small, local start-ups are leveraging the power of social media to showcase their products and services to their target markets. Getting active on social media can, however, often be a costly and time-consuming exercise. Employee advocacy is providing a solution to this. Advocacy programmes rely on a company’s sales force… Read more »