The growing interconnectivity of social media for brands

Over the last three decades companies have progressed from having postal addresses and phone book listings, to their own interactive websites. Today, it is imperative that companies are connected on all the social media platforms their customers choose to engage with the brand on.

2015’s surprising social media facts

The social media industry has, in recent years, become a driving force of business. Jobs such as content curator, community manager, social media monitoring and social analytics have been created as the industries response to the impact of social media.