Far too often, professionals operating in the Social Media industry are overly focused on the output of posts, often overlooking the importance of what they are posting and the processes they’re using.
Social Media has risen to the forefront of multiple business concerns in the last few years and as such has taken on a strategic role for many companies. With this in mind amaSocial was designed to meet the needs of two defined business functions – Public Relations and Marketing.
The social media industry has, in recent years, become a driving force of business. Jobs such as content curator, community manager, social media monitoring and social analytics have been created as the industries response to the impact of social media.
Marketing your brand message to a digital audience can seem a daunting process but if you follow these easy steps you should quickly find yourself on track to a complete digital advertising campaign. So says Gavin Coetzee, a digital researcher for amaSocial.